Barry Cashin - Writer & Journalist

For this project, I was commissioned by salon owner and director Paul Murray to generate the entire copy for his new business. The salon was an established, traditional style gent's barbershop but had recently undergone a complete renovation and re-branding. My brief was to create copy that reflected both the continuity of standards plus the exciting changes including branded goods and a full biography of the staff as well as the company history. It was an exciting challenge and Paul was impressed with the results.

"Thank you. That is bloody brilliant and you are indeed a true wordsmith! This says everything I wanted to convey to our customers. Thank you!"